Quantcast
Channel: The Model Management Blog » Zara
Viewing all articles
Browse latest Browse all 6

L’habibliothèque will make you fashionholic!

0
0

Lire en français

Today I’m super proud to introduce you L’habibliothèque, a new concept store from France! It’s not only because I’m French (and obviously I think everything in France is great) but also because these 3 sisters created a real fashion R-E-V-O-L-U-T-I-O-N!

Everybody loves the library because of the books smell, the quietness or by fascination of the book. Well, L’habibliothèque is a mix between a librabry and a fashion designer boutique (Habit = clothes, bibliothèque = library). Sounds good eh? So you’ll love L’habibliothèque so much that you’ll never come back to your (old) favourites shops such as Zara, Urban Outfitters or Topshop. I swear.

Few days after discovering the concept on Grazia, I noted the company signed up on ModelManagement.com and posted a casting for its next lookbook, what a surprise! Are you ready for this super-great-amazing interview?

1p-lhb2

Aurélie, Anahi and Alizé

ModelManagement.com: Could you explain to our readers what’s L’habibliothèque? How/when did you have the idea to create it?

L’habibliothèque: We are 3 sisters, passionate by fashion and new trends. We went at the Paris Fashion Week in 2012 and we say the presentation of a new swedish concept “Lanegarden Roben”, a library of vintage clothes! We were seduced! By mixing this concept with our experiences, we created L’Habibliothèque, a 2.0 library where people can borrow fashion designers clothes with a new fashion vision. The idea is to reenchant the shopping and to develop a new way to go through fashion. L’Habibliothèque is a precusor concept offering the new fashion appearance thanks to a selection of fashion designers, who will be the new talents of tomorrow! It’s also an interactive community who inspires, participes and shares her passion for fashion.

IMG_9480 retouchee

L’habibliothèque

MM: Your concept store opened on October 9th, more than a month ago. How is everything going? 

L’habibliothèque: Everything is perfect! We already have a lot of suscribers who chose one of our 3 subscriptions (one month, six month or a year). Our customers are really happy to discover new fashion designers on our website and dare wearing clothes they would have never bought before! We thought the concept to make easier to borrow clothes. Orders and subscriptions are only online and we deliver in all the French cities with Colissimo. We also provide dry-cleaning. It’s super easy!

IMG_1092

Lookbook Winter 2014

MM: Make our mouths water! Which fashion designer can we find on your store? 

L’habibliothèque: 24 fashion designers from all over the world trusted us for the opening and the first season! We chose them because we have been touched, surprised, amused and because they have the same vision of fashion than L’Habibliothèque : a specialized, precursor and personal style. You can find famous brands such as Cacharel or Laurence Doligé and new brands as Karine Lecchi or Makioly. We offers to fashion lovers an eclectic selection: a simple style for Mehtap Elaidi, fashion designer from Turkey revisiting the shirt, fun for W by Wenjun, with a Space Invaders inspired collection or colorful clothes at Maid in Love.

We also offer accessories with the Pring Paris jewels, the Shelter wood glasses and the leather goods Tammy & Benjamin !

IMG_0834

Lookbook Winter 2014

MM: Your project has been financed by KissKissBangBang. Why did you choose a crowdfunding site?

L’habibliothèque: The crowdfunding is a real opportunity to fun a dawning project as L’Habibliothèque. It’s also a great showcase to test the concept, make people react and create a connected and passionate community. KissKissBankBank enabled us to communicate before to launch the project.

Casting_banner_500_blog_custom

IMG_1341

Lookbook Winter 2014

MM: Grazia, Madame Figaro, Glamour… All the French magazines are crazy about L’habibliothèque! Have you ever think it could be such a great success?  

L’habibliothèque: Our concept speaks to a lot of women who want to change their wardrobe, live new experiences. We are glad to see the press and customers enthusiasm for L’Habibliothèque and we’ll try to keep it for the next seasons!

IMG_1382

Lookbook Winter 2014

MM: You signed up a few days ago on ModelManagement.com! How did you discover our online modeling community?

L’habibliothèque: Always on the lookout for fashion and trends, we know ModelManagement.com for some time. We recently signed up on your online community to discover and follow the new faces, who might represent L’Habibliothèque soon, who knows?

MM: What was the benefit to post a casting on our website? 

L’habibliothèque: ModelManagement gives us the opportunity to discover new faces and to have an overview of the models. As we are a new concept, we always want to feature diversity and novelty!

IMG_9405 retouchee

Lookbook Winter 2014

MM: Finally, the most important! On which social people can follow your adventures?

L’habibliothèque: You can find L’Habibliothèque on FacebookTwitterInstagram, Youtube and Pinterest ! Backstage, outings, collection, events … Be up-to-date on all our pages. To discover our designers, collections and the latest trends, go on our website and our blog !

line

Thank you so much L’habibliothèque for this lovely and great interview! Your concept is amazing and you deserved all this success! ModelManagement.com really hope the concept, and the three creators, will be soon famous outside of France.

By the way, have a look at the casting they posted on our modeling community and if you fit the requirements, don’t hesitate to apply!

Other posts you may like:

How to dress up perfectly this winter?

Thumbnail_winter

Jay Marroquin had the courage to dream big… and look where he is now!

jay-front

#MMmodelstyle contest!

thumbnail_modelstyle


Viewing all articles
Browse latest Browse all 6

Latest Images

Trending Articles





Latest Images